I love NBCHannibal on Tumblr. They're funny and wry and a little dark, just like the rest of the fans of the show. Several other NBC shows have fun social media staff blogs on Tumblr, as well. Sometimes they get into gif wars that are genuinely hilarious.
But if you're trying to promote a show called Undateable just a week after one of the most horrific examples of sexualized violence where man blamed his "undateabilty" and lack of sex life for forcing him to kill people, you may want to reconsider.
In case you can't read the captions on the gifs:
Liz Lemon is making a post-coitus snack joke. (Tame, totally unobjectionable.)
Someone from About a Boy is referring to the "bro code" about not cockblocking your buddies. (Getting a little uncomfortable.)
Donna Meagle is advising someone to "Use him, abuse him, lose him." (If this was a man saying it, we'd all be pissed, and that double standard bothers me.)
And Hannibal Lecter is stabbing Will Graham. (HAVE A BIG OLD BAG OF NOPE.)
I'm particularly appalled by TheOfficeNBC's PUA-style contribution:
"Reject a woman, and she will never let it go. One of the many defects of their kind. Also, weak arms." - Dwight Shrute
I had the intention of writing something thoughtful and perhaps scholarly about the important responsibility of online presences for major corporations. Having worked in social media myself in the past, I know how easy it is to misstep when you don't see the land mines waiting for you.
But frankly, I'm just too angry and too tired, after just five days of trying to make men understand. I don't have the energy or the articulation to make a corporation pay attention, too.